It even gets a bit more complex with adaptive bit rate (ABR), which brings the best way to be responsive to the network and device capabilities of the user. And the standard followed to encode the clip will determine if it is supported by the browser or the system.įor instance, while the universally supported video format for web uses a mp4 container and the H264 standard for encoding, not every mp4 file is universally supported since it may be coded under a different standard, like H265. The file extension tells us which container, but not which codec is being used. In contrast to usual image formats, it is really important to be aware of the difference between container and coding standard. If you are looking for a simple transcoding and optimization option using ffmpeg you may also check this article. Aspects like UX, support (browsers and systems), compression efficiency, or coding speed are likely to be relevant to this choice.īased on my experience on media optimization for web businesses, I try to highlight here the main aspects to consider.

When it comes to setting a video processing and delivery pipeline, the first decision to take is about the video formats to serve.

While embedding Instagram and Youtube videos is simple, there are more and more situations -like many ecommerce use cases- demanding a custom approach to video delivery. Video in the web will be on the rise for long.

What is apple video format